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zone of influence
Whatever our customer does, he is in the middle of a supply chain - he has buyers upstream and suppliers or forwarders downstream. In most cases our customers have only commercial contacts with one level above them – their customers – and two levels below them, their suppliers and their suppliers’ suppliers.

We call the whole of these contacts “the zone of influence”.


The supply chain manager is the initiator of the activelog project in its zone of influence. Some roles can be cumulative. The Manager can for instance also be either a trader or a client or even a manufacturer.

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